La storia di Honda in 2 minuti di disegni – Riders Magazine

Testo

PES, genio degli stop motion, racconta l’evoluzione della casa giapponese. Una storia iniziata costruendo pistoni nel 1937 e finita tra ipersportive e aeroplani

Non sai mai dove ti può portare un sogno», dice un bigliettino a un punto di questo video che non vi vogliamo svelare. In Paper c’è tutta la storia di Honda, riletta in chiave insolitamente poetica e in tutte le sue declinazioni: decine di illustratori e esperti di animazione 3D hanno lavorato per quattro mesi per portarvi in 2 minuti in tutti i campi in cui Honda opera, dai motori per tosaerba a quelli per barche e aeroplani. Non mancano le moto, che sono tante, dal mitico CR da cross alle illustri sportive da strada.

Il video ricorda, nel suo sviluppo, un’altra pubblicità Honda di un paio di anni fa, Hands.

La direzione creativa di Papers è di PES – che è un artista che lavora in stop motion, non il videogioco di calcio su cui avete consumato intere serate. Tutto è fatto a mano. Se non ci credete, guardate questo video.

 

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